Some beauty purists only shop for organic ingredients or vegan-only products. But it’s the cruelty-free mark that is the do or die for many cosmetics enthusiasts. Beauty doesn’t have to come at the cost of an animal’s life or welfare, and more buyers are demanding and actively seeking out the bunny emblem that represents the mark of cruelty free products.

In the past, choices were limited for cruelty-free cosmetics, and the search was often grueling or budget breaking. In today’s ethically-driven market, though, more and more companies are going cruelty-free. Finding the best ethical products on the market can be a matter of opinion, however, because what works for one person might be a miss on another individual’s skin.

Cruelty Free International holds the mark of the Leaping Bunny that is associated with their cruelty free certification. On the organization’s site, buyers can search for brands that are cruelty-free as well as vegan or vegetarian brands. You can narrow your search by product type or just type in a company name to see if it is Leaping Bunny approved.

Besides the Leaping Bunny, buyers may see another bunny on noted cruelty-free brands. The bunny face with heart-shaped ears belongs to People for the Ethical Treatment of Animals (PETA). When buyers see this label, they also can be assured that the item was not tested on animals. PETA allows consumers to download an app to search for all the companies that bear their bunny symbol.

The beauty of cruelty-free products is that many of them are often reasonably priced for the value as well as ethical. Many major brands feature a bunny label denoting cruelty-free. However, many major brands still haven’t made the switch. For more information about cruelty-free products and animal testing in the beauty industry, check out the infographic below: